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Cristián Saracco is a seasoned professional with over 30 years of experience in corporate strategy, branding, and marketing. As the Founding Partner of Allegro 234 since 2003, Cristián focuses on conscious business growth through innovative strategies. Currently serving as a Senior Strategy Advisor at FutureBrand and a Full Member of the Medinge Group, Cristián advocates for humane and purposeful branding. In addition, Cristián is a member of the Editorial Board for Branders Magazine and a Founding Member of The Flow Collective. Previously, Cristián held leadership roles at aebrand. and Arthur D. Little, contributing significantly to the branding and marketing sectors in the Americas. Educational credentials include a Ph.D. in Corporate Communication and Strategic Knowledge Management from Universidad Pontificia de Salamanca, an MBA from Escuela de Organización Industrial, and an Engineering degree from Pontificia Universidad Católica Argentina.