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Alvaro Lara Márquez is a Senior Account Manager at Fusion Latina - Experiential Futbol Marketing, overseeing activations and events across multiple states, including California, Texas, and New York, since February 2020. With a background as Senior Tour Manager, Alvaro has coordinated numerous activations and events, developed touch-less activations during the COVID-19 pandemic, and managed logistical processes and team training. Previous experience includes working as a Marketing Communications Officer at the Embassy of India, a Commercial Supervisor at Committed S.A., and a Credit Risk Analyst at CRISTAL CREDIT GROUPE. Alvaro also has a foundation in sports journalism, having worked as a producer and speaker on a sports news radio show. Education includes a Licentiate degree in Journalistic Communication from Pontificia Universidad Católica Argentina and a Certificate in Sports Marketing and Sponsorship from Barca Innovation Hub.