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David Bradshaw graduated from Texas A&M in 1984 where he was recruited into IBM. After 14 years there in various sales and product management roles, he joined Memorial Hermann as the Chief Information Officer (CIO), a position he has held for 19 ½ years. In 2004 in addition to the CIO role, David assumed the Chief Marketing Officer role and strategic planning. In 2015 he was promoted to EVP and Chief Strategy Officer for Memorial Hermann. His interests are in the digital transformation of the American healthcare system. He has focused on consumer empowerment with digital tools that facilitate the patient’s decision-making process and the building of enduring enterprise brands.