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Serhat Dönmez has an extensive background in digital marketing, with experience in various management roles at companies such as FUPS, Hepsiburada, and Hürriyet. Serhat also has experience in strategic planning and e-commerce platforms. Dönmez holds a Bachelor's Degree in Business Administration from Yeditepe University and a Master's Degree in Strategic Marketing and Brand Management from Bahcesehir University.