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Alicia Blayney has extensive work experience in marketing and brand management. Alicia started their career at Virbac in 2002 as a Product Manager for Companion Animals. Alicia then joined Kimberly-Clark in 2008 and served as a Brand Manager and later as a Segment Marketing Manager until 2016. From 2016 to 2018, Alicia worked as a Marketing Manager at Sylvanvale. Currently, Alicia is employed at Funlab Pty Ltd, where they held various roles such as Funlab Brand Manager, Group Manager - Marketing Strategy & Planning, and is currently serving as the Head of Brand & Campaign.

From 1999 to 2001, Alicia Blayney attended Western Sydney University, where they pursued a Bachelor of Commerce degree with a focus on Marketing.