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Valdir Cimino is an experienced professional with a diverse background in education, communication, and public relations. As the Director of Viva e Eduque since August 2011, Valdir has focused on cultural diffusion and well-being management through corporate events and courses. In addition, Valdir has served as the Coordinator of Extension Practices and a Professor at FAAP since August 1998, specializing in communication, marketing, public relations, and audiovisual media. Valdir is also a founding member and advisor of the Associação Viva e Deixe Viver, a recognized organization in the sector. Prior experience includes managing marketing communications at Rede Globo from November 1992 to November 2001. Valdir holds a Master's degree in Health Sciences from the Faculdade de Ciências Médicas da Santa Casa de São Paulo, a postgraduate degree in Teaching Technology from FAAP, and a Bachelor's degree in Social Communication from ESPM.