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Massimo C. is a System Engineer at ONYX Motorbikes since July 2021. Previously, Massimo served as the Outside Sales Coordinator for Guayakí Yerba Mate from August 2021 to May 2022, where efforts included executing targeted marketing campaigns and successfully negotiating a contract with Cornell University's dining services to introduce Guayakí products, overcoming competition from Pepsi. Massimo holds a Bachelor of Science degree in Information Science, Systems, and Technology from Cornell University, completed in 2022.