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Pam Botelho is a seasoned digital marketing professional with extensive experience in brand management and communication strategies. Currently serving as a Digital Marketing Specialist at Fulcrum Digital Inc since October 2024, Pam previously held the position of Marketing Manager at Concepta, where efforts were directed towards brand message refresh and market penetration. Pam's career spans roles at Fulcrum Digital Inc, where the marketing department was successfully expanded, Mazzaropi Group, where a digital transformation was initiated in the hospitality sector, and Marbela Beach Goa, where event venue branding was redefined. Additional roles include Media and Communication Manager at BookBox India Pvt. Ltd and Communication Manager at the Brazilian Endowment for the Arts. Pam holds a postgraduate degree in Business/Corporate Communications and has studied at several prestigious institutions in the fields of cultural media, cultural anthropology, and communication.