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Iestyn Mullins has over 20 years of work experience, beginning in 1997 as Sales and Purchasing Manager for Sports Center Bicycles. From 1998 to 2000, they worked as Merchandising Manager and Production Supervisor for CatalogCity. In 2000, they moved to Altura International as Marketing Manager. From 2002 to 2007, Iestyn worked for SHOP.COM as SEM Manager and Manager of Business Development. In 2007, they joined Channel Intelligence as Director of Strategic Marketing Analysis. The following year, they were Director Managed Services for Logic361.com. In 2010, they moved to Pointit.com as Search Marketing. Finally, in 2017, Iestyn became Digital Marketing Director for Fujisan Marketing, where they developed, planned and executed digital marketing campaigns. Iestyn measured and reported on the performance of all digital marketing campaigns with traditional and digital reporting applications.

Iestyn Mullins' education history includes attendance at Westminster College in London, England from 1980 to 1982, where they studied Hotel and Catering Management. Iestyn then attended Total Quality Leadership/Management with the United States Navy from 1992 to 1994. From 1999 to 2001, they attended Direct Marketing Association Conferences and from 2005 to 2006, they attended Search Engine Strategies Conferences.