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Tri Lam is currently an Assistant Professor at Fu Jen Catholic University, teaching various courses in information management, logistics, marketing, economics, and business management. Prior to this, Tri worked as a Teaching Assistant at UQ Business School, a Researcher PHD Student at The University of Queensland, and held various research and management roles at different universities and companies in Vietnam and Taiwan. Tri holds a Doctor of Philosophy degree in Business Information Systems and Consumer Behaviour from The University of Queensland, among other academic achievements.