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Fernando Ximendez is an experienced brand manager currently serving as Brand Manager at CASADESIGN since March 2005 and as a Startup Partner at Grupo Uniftec since November 2020, focusing on branding processes for startups within an educational holding in the Innovation Center. Previously, Fernando held the position of Director of Planning and Branding at Pit Propaganda from December 2015 to December 2017. Fernando's educational background includes studies at ESPM Escola Superior de Propaganda e Marketing, UCS - University of Caxias do Sul (2014-2017), and FGV - Fundação Getulio Vargas.