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Florian Hassler has worked in various roles since 2010. In 2010, they started their own business, Florian Hassler Bildgestaltung, as a freelance cinematographer and photographer. In 2013, they became the Managing Partner at Studio Flox. In 2017, they co-founded farmee, where they served as the CMO. In 2018, they took on the role of Digital Strategy at STIHL. In 2019, they co-founded Fryd and took on the role of Co-Founder.

Florian Hassler received their Bachelor of Computer Science from Reutlingen University in 2007, focusing on Medien- und Kommunikationsinformatik. Florian then went on to pursue a Master of Arts (M.A.) in Electronic Media - Media Design from Stuttgart Media University, which they completed in 2010. In 2017, they participated in a Professional Track in Design Thinking at the Hasso Plattner Institute.