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Rita Canelas Pereira has extensive experience in finance and strategic planning, currently serving as Global Head Frupeople at Frulact since March 2001. In addition, Rita has held various leadership roles within Frulact, including Direcção Geral Controlo Gestao e Planeamento Estratégico and Controller Financeira. Prior to these positions, Rita was a member of the Board of Directors at Frulact S.G.P.S. from July 2006 to October 2014 and worked as an Auditor at Ernst & Young from September 1998 to February 2001. Rita holds a Licenciatura in Gestão e Administração Empresas from Universidade Católica Portuguesa, completed in 1998, and has further education from INSEAD and Porto Business School.