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Areej Fakhruddin is an experienced professional with a diverse background in analytics, consumer insights, management consulting, and strategic planning. Areej has worked with notable companies such as Frost & Sullivan, NielsenIQ, and The Coca-Cola Company, effectively leading research projects and providing strategic insights to clients. With a Master of Business Administration from Lahore University of Management Sciences and a Bachelor's degree in Electrical Engineering from University of Engineering and Technology, Areej brings a strong analytical and strategic mindset to the table.