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The Marketing and Advertising Team at FrontStory is responsible for strategizing and executing campaigns to maximize audience reach and engagement. This includes managing pay-per-click (PPC) and content arbitrage, driving performance marketing initiatives, creating and optimizing digital content, buying and managing social media and media spaces, analyzing marketing data, and devising monetization strategies. The team works collaboratively to ensure that FrontStory's viral content effectively reaches and captivates a substantial American audience.