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Roi Zamir is an experienced entrepreneur and business leader with a diverse background in technology, simulation, and consulting. As the Founder and CEO of Novolane Ltd since June 2018, Roi specializes in simulation-based research and training centers. In addition, Roi serves as Vice President of Business Development at brain.space, focusing on next-generation EEG technology and cognitive assessment solutions. Other significant roles include Business Architect at modelZ Business Design, Managing Partner at frontline.io, and various mentorship and advisory positions, including with EdStart edtech. Previous experience includes senior leadership roles at Elbit Systems Ltd and the Israeli Air Force, emphasizing training and simulation. Roi's academic background includes studies at The Open University of Israel.