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Simon Bowall is the CEO and founder of Frokostfirmaet, a premium travel site that curates the most curious, adventurous, fun and inspiring travelers and put them in contact with the best and most suited travel experts. Simon was previously the managing director at Gotipster, which was acquired by Frokostfirmaet in 2017, and merged with Takeout in 2018. Prior to that, they were the co-founder & advisor at Wunderbird and senior business development manager at Nova Founders Capital.

Simon Bowall has a MSc in Innovation & Business Development from Copenhagen Business School, a BSc in Business Administration and Philosophy from Copenhagen Business School, and is certified by Google in AdWords. Simon is currently a student at Virum Gymnasium (VG) studying Math.

A direct report to Simon Bowall is and Jacob Anker-Lassen - CSO.