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Antonello Crimi has extensive work experience in the design industry, starting with their current position as the Head of Design at frog since 2012. In this role, they are responsible for leading a world-class design team and building strong relationships with Fortune 500 companies and startups. Prior to this, they have held various design leadership roles at frog, including Executive Design Director and Design Director, where they focused on creating highly differentiated user experiences and mentoring the UX team. Antonello has also worked as a Principal Designer in Munich and Sydney, where they played a key role in setting up experience principles and design language systems for major companies. Before joining frog, Antonello worked as a Senior UX Designer at Extra Smart Business Ideas and as a Senior Art Director at SESTOSENSO Comunicazione, where they handled art direction, advertising, branding, and web design for clients. Antonello also has experience as an Art Director in their own freelance business, working with clients in various industries such as healthcare, legal, and events.

Antonello Crimi obtained a Master's Degree in Communication Science at the Università degli Studi di Salerno from 1999 to 2004. In 2005, they pursued further education by attending the Istituto Europeo di Design, where they completed a Master's degree in Advertising.