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Mia Forsberg Gutkovas is an experienced Project- and Production leader specializing in global marketing, currently working with Fristads AB, a renowned workwear brand focused on quality and sustainability. Previous roles include Production leader at ICA Gruppen, where innovations in marketing automation and digitalization were emphasized, and Production leader & Designer at Distillery, a creative photo studio and advertising agency. Additionally, Mia has served as Account Manager at DearFriends, known for award-winning campaigns, and as Production leader at Matador kommunikation AB, a traditional advertising agency. Mia's educational background includes a Bachelor's degree in Culture and event studies from Luleå University of Technology, supplemented with studies at Berghs School of Communication and the University of Lisbon.