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Sofia Ljungmark is a co-founder and co-CEO at Femcare, with experience as a training instructor at Friskis & Svettis Stockholm since 2008. Previously, Sofia served as Chief Product Officer at Doctrin AB and was a member of the NxtGen Advisory Board at Schibsted, where strategic consulting and product management roles included overseeing digital products such as Viktklubb.se and participating in the development of Digital Health initiatives. Sofia's earlier roles included mobile product management at Leboncoin.fr and various positions at Schibsted ASA, along with experience in business development at Aftonbladet Medialab. Sofia holds an M.Sc. in Innovation and Entrepreneurship from Chalmers School of Entrepreneurship, as well as other qualifications in Industrial Design and Economics from leading institutions.