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Mia Qwärnström is an accomplished professional with extensive experience in leadership and operations across various sectors, currently serving as the CEO of Friskis&Svettis Stockholm, Sweden's largest non-profit fitness organization. Previously, Mia held positions such as Head of Operations B2B at Telenor, managing numerous facets of the B2B segment, and Head of Remote Service and Advice at Nordea, where operational responsibilities included enhancing consumer contact services. Additional experience includes significant roles at TeliaSonera in strategy and product management and earlier positions at Telia Sverige, Infogrator, and Ericsson. Mia holds multiple diplomas in business development and strategic leadership from prestigious institutions such as KTH Royal Institute of Technology and London Business School, along with a diploma from MIT Sloan focusing on artificial intelligence's implications for business strategy.