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Aladin Yves Lagrebi currently serves as Brand Manager at frigemo ag, overseeing communication and marketing for B2B subbrands "goldenfrites" and "regiofrites," as well as the B2C brand "McCain." Previously, Aladin held the position of Brand Ambassador for Switzerland at The Green Mountain, focusing on customer relations, events, brand marketing, sales, culinary initiatives, and social media. Additional experience includes a marketing internship at Hilcona AG and various roles at Wesser und Partner, PROST S.A.S., and the Hotel Schweizerhof Bern & Spa, where Aladin trained as a chef. Aladin's educational background includes a CAS in Digital Marketing from ZHAW School of Management and Law and a Bachelor’s degree in Nutrition Science and Marketing from Berner Fachhochschule BFH.