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Christian Verdú is a seasoned professional with extensive experience in e-commerce and digital marketing. Currently serving as the Director of E-commerce, Consumer Analytics & New Business at Penguin Random House Grupo Editorial since June 2016, Christian generates online sales and provides audience insights for effective direct-to-consumer communication. Concurrently, Christian contributes as a DAO Member at Friends with Benefits and holds the position of Associate Professor of Digital Marketing at Universitat Oberta de Catalunya. Prior roles include Head of Digital Marketing at Penguin Random House Grupo Editorial, Social Media Manager at Random House Mondadori, and web development positions, including owning Tea with Gaudi. Christian's educational background encompasses a Master's Degree in Literature and Arts from the University of Oxford, a Certificate in Data-driven Marketing from Cornell University, and executive education in Blue Ocean Strategy and Value Creation from INSEAD, among other qualifications.