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Rogelio Magana Shoemaker currently serves as Vice President & GM of International Markets at Frida, a position held since 2024. Prior experience includes significant roles at Instacart from 2021 to 2024, where responsibilities included Sr. Director of Consumer Marketing, Sr. Director of Brand Strategy & Marketing, and Director of Brand Strategy. Rogelio also worked at Burger King from 2018 to 2021, holding various titles such as Director of Brand Experience and Director of Marketing and Advertising for North America. Additional experience includes roles at Boxed Wholesale, Nestle S.A., PEPSICO, and Procter & Gamble. Educational qualifications encompass a Master of Business Administration from Harvard Business School and a BA in Marketing from Instituto Tecnológico Autónomo de México.