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Ashwin Subramaniam is a marketing professional with extensive experience in digital marketing and integrated marketing strategies. Currently serving as the Manager of Global Integrated Marketing at Freshworks since April 2020, Ashwin leads demand and lead generation initiatives across multiple regions and oversees global content creation for Freshworks CRM. Prior to this role, Ashwin was the Deputy Manager of Digital Marketing at Indian Terrain Fashions Ltd., where responsibilities included spearheading digital activities and collaborating with international agencies. Ashwin also held the position of Associate Creative Director at Newgen Digital, leading a team focused on social strategy for prominent international brands. Academic qualifications include a PG in Advertising and PR from MICA and a PGPBA in Business Administration.