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Ashlyn Baum is a seasoned product manager with extensive experience across various industries. Currently serving as a Senior Product Manager at Freshpaint since October 2024, Ashlyn specializes in enabling healthcare companies to enhance full-funnel ROI while ensuring compliance with privacy regulations like HIPAA. Prior roles include Senior Product Manager at OneSignal, where Ashlyn contributed to customer engagement at scale, and Senior Product Manager roles at Gig Wage and Flux Federation, focusing on payment management for 1099 workers and developing operations software for energy retailers, respectively. Ashlyn's career also includes leadership as CEO of Traject Limited, where a successful B2B and B2G product was launched, and contract work at Forsyth Barr Limited, leading the development of a consumer-facing digital product. Early experience encompasses software development and project management at Datacom and freelance web design and development. Ashlyn holds a degree in Geosystems Engineering and Hydrogeology from The University of Texas at Austin, complemented by an exchange program at Flinders University.