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Scott Robinson is a seasoned professional with over two decades of experience in design and leadership. As the President and CEO of FreshForm since its founding in 2001, Scott promotes human-centered design and advocates for enhanced customer experience across multiple industries, including technology, health and wellness, higher education, finance, and hospitality. Additionally, Scott serves as an advisor to Credo AI, advancing AI governance for responsible practices. Involvement in organizations such as the Design Leadership Forum and Design Forward Alliance highlights Scott's commitment to fostering a community of design professionals. Previous roles include VP of Corporate Engagement at San Diego AMA and various design positions at PayMyBills, KFMB, and Maxwell Technologies. Scott holds a BA in Art — Graphic Design and Business — Marketing from San Diego State University.