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Aaron Lavin is a seasoned professional in category management and client insights with extensive experience in the consumer goods and retail sectors. Currently serving as Senior Category Manager at Fresh Express since June 2022, Aaron's prior roles include Client Insights Consultant at IRI, Customer Business Manager positions at McCormick & Company, and Business Development Manager at Saputo Inc. Aaron has a strong track record of driving business growth through strategic planning and collaboration across various key accounts. With over 15 years in the industry, Aaron has cultivated expertise in sourcing, marketing, and managing sales initiatives, notably achieving significant sales growth in previous roles. Aaron holds a Bachelor of Business Administration with a focus in Food Marketing from Western Michigan University, graduating Magna Cum Laude.