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Jennifer Hirschman currently serves as the Director of E-Retail at Fresh, a position held since July 2024. Prior to this role, Jennifer was the eCommerce Senior Sales Manager for Amazon & Retailer.com at Helen of Troy, overseeing Hydro Flask and Osprey from November 2021 to July 2024. Jennifer's experience also includes serving as the eCommerce Sales Manager and International Sales Manager for OXO, as well as various roles at Newell Brands and Macy's, where responsibilities spanned purchasing, international business, and digital merchandising. Jennifer began a career in retail as a Buyer Apprentice Intern at Sears Holdings Corporation in 2011. Jennifer holds a Bachelor of Science degree in Marketing from Indiana University Bloomington, completed in 2012.