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Geraldine Servouze is a seasoned professional in digital and e-commerce strategy, currently serving as the Global Ecommerce Director at Fresh (LVMH) since April 2023. With a strong background in data-driven decision-making and customer experience innovation, Geraldine previously held the role of Head of Digital & Data Optimization at LVMH from November 2017 to April 2023, where strategic initiatives included data and AI-driven innovations for Maison programs. Earlier experience includes roles at PSA Peugeot Citroën as a Digital Data Analyst, at Dentsu Aegis Network as a Digital & Ecommerce Manager, and at Microsoft as an MSN Monetization Project Manager, among others. Geraldine holds a Master’s degree in Marketing from OMNES Education and has further specialized education from the University of Oxford.