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Jose Florido has a diverse work experience spanning several companies and roles. Jose is currently the Chief Market Development Officer at Freepik Company. Previously, they co-founded Wepoke and served as an Advisor to the CEO at Mailtrack. Jose has also held positions at prominent companies such as Spotify, Facebook, Flexport, Niantic, Inc., Google, Panoramio, and ávidos. Their roles have included Director of Product Design, Product Design Manager, Interaction Designer, and UX Designer, among others.

Jose Florido completed their education at multiple institutions. From 1999 to 2004, they attended Universidad de Málaga, where they studied Economics. Later, in 2008, they began pursuing a BSc in Computing and Design at The Open University, ultimately completing it in 2011. Furthermore, in 2010, they briefly attended Stanford University for Liberal Arts & Science Continuing Studies in Design. Additionally, they obtained a certification in Management Foundations from LinkedIn, although the specific month and year of completion are not provided.