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Alvaro Castaneda is an experienced professional in CRM and customer service, currently serving as the Head of CRM and Customer Service at Freepik Company since January 2021. Prior to this role, Alvaro held key positions at Luckia, including Head of Retention and CRM Manager, where responsibilities included defining global retention strategies and managing multi-channel CRM initiatives across various countries. Alvaro's background also features roles at Gamesys as Senior CRM, The Conexus Group as an iGaming Consultant, and MM Barcoding Ltd. as CRM Graduate, alongside early experience in banking and alumni relations. Alvaro's educational qualifications include degrees in Business Administration and specialized programs in leadership and general management from prestigious institutions.