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Aaiza Imran has a diverse background in marketing and leadership, with significant experience in driving growth and managing teams across various organizations. Currently serving as a Team Lead and Senior Lifecycle Manager at FREENOW since July 2021, Aaiza effectively leads the partnership department for the UAE and has significantly contributed to user acquisition initiatives. Previous roles include Marketing Manager at Postpay and LUNCH:ON, where Aaiza specialized in developing new revenue streams and optimizing product offerings. As a Marketing Executive at Careem, Aaiza played a crucial role in launching and scaling initiatives across the UAE, Jordan, and KSA, achieving high commercial targets and enhancing user conversion. Early career experiences included freelance writing at Fiverr and an HR internship at K-Electric. Aaiza holds a Bachelor's Degree in Economics from the Lahore University of Management Sciences.