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The E-commerce and Branding Team at Free Fly Apparel is responsible for driving online sales and enhancing the brand's digital presence. This team manages the e-commerce platform, develops customer retention strategies, analyzes sales data, and curates product merchandising. Additionally, they create engaging brand content and collaborate with brand ambassadors to promote the unique qualities of Free Fly's performance apparel, ensuring a seamless shopping experience that reflects the company's adventurous spirit.