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Jeff Lord is a seasoned eCommerce executive with extensive experience in driving growth and operational excellence across leading brands in the retail industry. Currently serving as the Head of Ecommerce & Growth at Free Fly Apparel, Jeff previously held several strategic roles at Burton Snowboards, including VP of Global Direct to Consumer, where responsibilities encompassed overseeing global eCommerce and driving direct-to-consumer initiatives. At GoPro, Jeff contributed significantly as the Senior Product Owner of Global eCommerce and Services, implementing key operational strategies in the APAC region, and as General Global eCommerce Manager. Earlier career experiences include targeted eCommerce roles at Columbia Sportswear, where Jeff advanced through various positions focused on inventory management and merchandising strategy. Jeff earned a Bachelor of Science in Business, Management, Marketing, and Related Support Services from Southern Oregon University.