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The Design and Branding Team at Fred Perry is responsible for crafting the visual and thematic identity of the brand, ensuring that its heritage and cultural significance resonate with contemporary audiences. This team collaborates on everything from product design to store layouts, creating an engaging and cohesive brand experience that reflects the essence of Fred Perry’s legacy while appealing to new generations. Their work upholds the brand's reputation as a symbol of style, authenticity, and youth subculture.