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Martin Lister has extensive experience in itinerary product development within the cruise line industry, currently serving as Head of Itinerary Product Development at Fred. Olsen Cruise Lines since 2002. Responsibilities include creating and planning experience-led cruise itineraries for a fleet of cruise ships, conducting stakeholder consultations to develop itinerary strategies, and analyzing market trends and financial performance. Prior roles at Fred. Olsen Cruise Lines also include Itinerary and Experience Development Manager, Planning Manager, and Assistant Quality Manager, showcasing a progression of expertise in itinerary planning and quality management. Earlier experience at Fred. Olsen Agencies as an Export Clerk involved handling groupage freight to European destinations. Martin Lister holds an NVQ Level 4 in Quality Management and completed GNVQ Business Studies and 10 GCSE's.