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Melissa Carlson has over two decades of marketing experience, currently serving as the Marketing Manager at Franklin Energy since August 2019, where leadership includes managing a team of four specialists and enhancing the quality of deliverables through multi-channel solutions. Previously, significant achievements include a 25% increase in lead generation as Client Marketing Manager at Franklin Energy, and managing marketing for residential and business programs at ComEd. Other key roles include Marketing Manager at Arthur J. Gallagher & Co., overseeing brand identity and communications, and Database Marketing Manager at Hollywood Casino Aurora, focusing on digital marketing strategy and database integrity. Melissa Carlson holds an MBA in Marketing from Roosevelt University and a B.S. in Marketing from Southern Illinois University, Carbondale.