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Deb Fiorella is the Principal/Strategy Director at Franke+Fiorella since September 1993, developing brand strategies and visual identity systems for a variety of companies. With previous experience as an Account Manager at Frink Semmer and Associates, leading brand identity and package design projects for clients such as General Mills and 3M Company, and as part of the marketing communications team at 3M, handling marketing communications for the Industrial Tape Division. Deb holds a Bachelor of Arts in Journalism and Mass Communications; Marketing from the University of Minnesota and is currently pursuing AIGA Business Perspectives for Creative Leaders at Yale School of Management.