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As SVP of Marketing, Lorena Garcia is responsible for the entire end-to-end marketing function at FranConnect, including driving growth through innovative and scalable practices in account-based marketing, lead generation, market analysis, customer segmentation, digital marketing, and brand stewardship. Lorena is an accomplished SaaS industry veteran with over 20 years of experience in developing strategic plans and innovative multi-channel marketing programs that build market presence, expand brand recognition, increase customer retention, and drive direct and channel revenue growth for enterprise SaaS companies. Previously, Lorena led go-to-market teams and demand generation at technology companies including Level Access, Hobsons, Vonage and iCore Networks. Lorena’s exceptional track record of success building ROI-focused marketing programs has led her to be recognized as a Star CMO by DCA Live in 2020 and 2021. She holds a Bachelor’s of Science in Business Administration from the American University.