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Barbara Yelmene possesses extensive experience in business development within the franchise sector, currently serving as the Executive Vice President of Business Development at Franchise Update Media since February 2006, after holding the position of Vice President of Development. In this role, Barbara Yelmene collaborates with franchisors, franchisees, and suppliers through various platforms including conferences, print publications, and websites. Prior to this position, Barbara Yelmene spent over 16 years as the Director of Advertising at Enterprise Magazine. Barbara Yelmene holds a degree in Business with a focus on Marketing from the University of Wisconsin-Whitewater, completed in 1988.