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Sigrid Joon is a seasoned professional in global sales and business development, currently serving as the Head of Global Sales and Business Development at Fragrance Group London since July 2020, following a role as Senior International Business Development Manager where successful launches included Elle Fragrance and Michael Buble Fragrances across various international markets. Previous experience encompasses commercial business development at Nude by Nature, key account management at Acqua di Parma, and global key account management at COTY Inc., where significant contract negotiations were handled. Sigrid's early career included sales management roles at Revlon and JML, complemented by a marketing and PR background with Luxury Briefing. Academic credentials include an MSc in Marketing and Management from Stockholm University and a Bachelor's Degree from Estonian Business School.