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Prithwish is a Client Partner for Fractal’s retail practice. He joined with the industry experience to drive end-to-end sales and business operations and franchisee networks, including network setup and growth. Prithwish has also worked extensively in primary and secondary sales, BTL marketing campaigns, and supply chain.

In his work, he has brought the business side of learnings to the AI world, consulted and grew global client relationships across retail, CPG, and hospitality industries, and is a partner to over 25 Fortune 500 enterprises. He has led high-performing sales and account management teams and has been the single point with end-to-end accountability to drive portfolio growth and develop meaningful relationships.

Prithwish has a keen interest in enabling client value realization through the ethical use of data and analytics. He has completed his MBA in marketing from the Indian Institute of Management (IIMT), Ghaziabad, and has a bachelor’s degree in technology, computer science from Kurukshetra University.