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Ekta Kapadia is an accomplished professional with extensive experience in analytics and strategy, particularly in the retail sector. Currently serving as Associate Director at Fractal, Ekta has previously held positions including CRM Analytics & Strategy at Walmart, Marketing Effectiveness Manager at Nielsen, and Senior Associate Consultant at Axtria - Ingenious Insights. Early in the career, Ekta worked as an Associate at Mu Sigma. Academically, Ekta holds an MBA in Marketing from Pace University's Lubin School of Business and a Bachelor's degree in Engineering with a focus on Computers from the University of Mumbai.