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Alicia Cowan is an accomplished professional with extensive experience in digital marketing and eCommerce. As the Director of FoundIt! since January 2016, Alicia has contributed to the development of innovative technology that enhances retailer conversion rates by improving customer search experiences. Additionally, Alicia co-founded Greenlight in 2001, where over 13 years were dedicated to advancing digital marketing strategies. Previous entrepreneurial ventures include ownership of Stylebored from January 2013 to July 2015 and investment in Gleepost between January 2012 and 2015. Recently, Alicia earned a Master's degree in Counter Terrorism and Homeland Security with a focus on Cyber Terrorism from Reichman University, completing studies in October 2023.