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Moran Cerf is a neuroscientist and business professor at the Kellogg School of Management and the neuroscience programme at Northwestern university. In his work, Moran helps individuals and businesses harness the current knowledge of the brain to improve thinking and understanding of customers and business decisions. Moran is the beneficiary of several awards and grants for his work, including the Instructional Improvement Grant, and the prestigious Presidential Scholarship for Excellence, and was recently named one of the "40 Leading professors below 40". Currently, Moran is on the board of a number of neuro-tech companies (Nervanix, VR Americas, Best Fit), the Co-founder of ThinkAlike, and also the founder of B-Cube which applies neuroscience to help society.