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Farida Peters-Abbadi is a seasoned marketing executive with extensive experience in leadership roles across the biotechnology and diagnostics industries. Currently serving as Vice President of Marketing at Foundation Medicine since 2024, Farida oversees the comprehensive marketing strategy for BioPharma, enhancing product roadmaps and ensuring successful launches. Previous positions include Vice President of Marketing at Agendia, where strategic vision and sales innovation were prioritized, and President & Chief Commercial Officer at Mirvie, focusing on commercial and regulatory strategies in a startup environment. Farida's background also includes vice president roles at Renovia Inc. and significant marketing leadership at PerkinElmer Inc., contributing to brand strategies and market positioning for various healthcare products. Educational qualifications include a JD from McGill University, a BA from Binghamton University, and an Executive MBA from Northwestern University.