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Celine Niu has worked in various roles in the past. From 2016 to present, they have been the Head of Global Sales and Marketing Director at FOTRIC - Thermal Intelligence. Prior to this, they were the Co-Founder and Marketing Director at Popex from 2015.

Celine Niu is currently enrolled in Northwestern University's Kellogg School of Management, pursuing a degree in Business Administration and Management, General. Prior to this, they obtained a Master of Science in Marketing/Marketing Management, General from Aston Business School. Celine also holds a Bachelor of Arts in Business Administration and Management, General from Nottingham University Business School.