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Shelby Simpson is a seasoned marketing professional with extensive experience in integrated marketing, event planning, and public relations. Currently serving as a Senior Integrated Marketing Specialist at Fossil Group, Inc., Shelby has developed and executed strategic social media plans, managed analytics, and coordinated marketing initiatives. Previous roles include Marketing Events Intern at D Magazine and an internship at Spaeth Communications, where skills in project management and content creation were honed. Notable achievements include leading a winning campaign for Sporting KC with AdZou and orchestrating significant fundraising events with Knorr Marketing Communications. Shelby holds a Bachelor of Journalism in Strategic Communication from the University of Missouri-Columbia, complemented by a minor in Business and a multicultural certificate.