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Marcela Gutierrez has a diverse work experience spanning several companies and roles. Marcela began their career in 2005 as the President of the International Students' Association. In 2006, they joined Priority Fulfillment Services, Inc (PFSweb), where they served as a Sr. Account Manager until 2011. During their time at PFSweb, they also held the role of Account Manager in Manila, Philippines from 2007 to 2008. In 2011, Marcela joined IBM as a Digital Analytics Senior Consultant and stayed with the company until 2013. That same year, they began their tenure at Fossil Group, Inc. as a Senior Manager, Digital Analytics & Optimization, a position they held until 2018. Marcela then became the Head of Analytics EMEA at Fossil Group, Inc. until 2022. Currently, they serve as the Global Head of Digital Analytics and Optimization, Director at Fossil Group, Inc.

Marcela Gutierrez has a diverse education history. In 2020, they completed a Mini MBA in Marketing, specifically the Marketing Week Mini MBA with Mark Ritson. In 2017 and 2018, they attended The Wharton School, where they earned a Professional Certificate in Digital Marketing. In 2016, Marcela studied Data Visualization & Infographics Design at Southern Methodist University. Earlier, in 2013 and 2014, they received an Award of Achievement in Digital Analytics from The University of British Columbia. Marcela holds a Bachelor of Business Administration with a focus on Management from Abilene Christian University, which they completed between 2002 and 2006. The specific details regarding their time at Academia Los Pinares and Oxford University are unknown. Additionally, Marcela has another mention of studying Digital Marketing at The Wharton School, but no start or end year is provided for this program.